Franchise Costs & Investment Guide
What does a Time For You Franchise actually cost?
We’ve compiled an honest, comprehensive breakdown of all costs and expectations when you invest in a Time For You franchise.
A transparent look at your investment
- Complete cost breakdown for start-up, first year and beyond.
- Everything covered. No hidden fees. No surprises.
- Make an informed decision about becoming a a franchisee.
Franchise Costs & Investment Guide
(6) Earning Calculator
Your initial investment & getting started
What it takes to get started with your Time For You franchise.
Total initial investment
£19,750 +vat
(£23,700 INC VAT)
Start up investment includes:
- Franchise fee & exclusive territory rights
- Comprehensive 2-day training course
- 'Success Track' business development program
- Initial marketing materials & launch support
Step 1. Deposit
£1,675 +vat
(£2,010 inc VAT)
- Select an available franchises area
- Pay your deposit to secure your territory
- You have a 3-month window to schedule and complete your training
Step 2. Final Balance
£18,075 +vat
(£21,690 inc VAT)
- Final balance due maximum of 4 weeks before kick-off training
(1) FRanchise STart Up Investment
What’s Included in your
Starter Package
A complete package so you can hit the ground running - from your first marketing push to your day-to-day systems. We've taken care of everything, so you can focus on what matters most: building your business.
Franchise pricing explained
What makes franchises more or less expensive—and why it matters
Some franchises charge significantly more because they include:
- Larger territory rights
Exclusive access to bigger geographic areas with more potential clients - Physical assets required
Branded vehicles, equipment, stock, or commercial premises - Extended training programs
Weeks of intensive, specialised training vs. our focused 2-day course - Complex operational systems
Multiple service lines, inventory management, or specialised certifications
Time For You’s investment remains affordable because we focus on:
- Management-only model
No need to purchase vehicles, equipment, or cleaning supplies - Home-based operations
No expensive commercial premises or retail space required - Streamlined training
Efficient 2-day intensive course, then ongoing support as you grow - Fixed management fee
No percentage-based royalties that increase as you earn more
You may encounter cleaning franchises with initial investments ranging from £25,000 to £50,000+. These higher prices typically reflect different business models that include full operational franchises (where you perform the cleaning yourself with a team), branded vehicle fleets, commercial premises, extensive equipment packages, or national advertising fund contributions.
While these models work for some, they require significantly more capital and operational complexity.
Time For You's management-only model offers a lower barrier to entry while maintaining the same earning potential—you manage the business and client relationships while self-employed cleaners handle the actual cleaning work.
What to watch out for with "too good to be true" offers
Some franchises advertise initial fees as low as £2,500-£7,500. While tempting, these often come with significant trade-offs that can cost you more in the long run:
- Minimal or no support
You're essentially on your own after the initial setup, with limited access to help when challenges arise - Hidden ongoing fees
High percentage-based royalties (15-20%) or mandatory marketing levies that erode your profits - Limited territory or exclusivity
Smaller territories or no protection from other franchisees operating nearby - Unproven systems
Newer franchises without a track record of success or established operational processes
Our advice:
Always calculate the total cost of ownership over 3-5 years, including all ongoing fees. A higher initial investment with lower ongoing costs and better support often delivers superior long-term value and peace of mind.
- Consistent value since 2004
Time For You has maintained stable, fair pricing for over 20 years. While we've adjusted our franchise fee modestly with inflation, our core value proposition remains unchanged. - Enhanced value, competitive investment
In 2004, our franchise fee was £14,950. Today, at £19,750, the investment remains competitively positioned compared to many franchise opportunities, while now including significantly enhanced support, systems, marketing, and infrastructure.
We have a strong, established relationship with NatWest, who can offer funding for up to 50% of the initial investment for qualified candidates.
- Bank Financing
Spread the cost with NatWest funding (up to 50%) - Staged Payments
Small deposit, then 3 months to arrange final payment - Personal Savings
Pay upfront and own your business outright from day one
Want to talk to our friendly team?
Call +44 1604 347747
What you need
to get started
We outline the working capital and equipment
requirements to start a Time For You franchise.
Working Capital
£2000 - £5000
- Recommended reserve to cover initial marketing efforts and personal expenses until your business generates steady income.
Home-based office
£0
- Run your franchise from home, eliminating high costs of rent and utilities.
- No commercial premises needed.
No Equipment Needed
£0
- This is a management only franchise.
- No investment needed for vans, uniforms, or cleaning equipment and supplies.
Specialist Insurance Policies
£100 - £150/year
- We work with approved insurance brokers who understand the Time For You business model, giving franchisees access to specialist policies designed specifically for domestic cleaning businesses.
Phone & office supplies
Your choice
- You can use your existing phone or get a separate number to keep work and home life separate.
- Some people work from their existing home office setup, others upgrade their settings so they feel inspired to grow their business.
Additional costs
Your Choice
- While the core investment covers X, Y, Z, you should also budget for initial marketing campaigns, cleaner recruitment advertising, and general business expenses during your first few months of growth. See ongoing costs
Franchise ongoing costs:
a simple & transparent breakdown
No percentage-based royalties. Just a fixed, predictable monthly fee.
No Royalty Fees - Ever!
0% Always
Our key difference:
- We do not charge a percentage of your turnover. Ever.
- What you earn, you keep.
- This is a major advantage that can save you tens of thousands of pounds over the franchise term compared to competitors who charge 7-13% royalties.
Fixed Management Fee
£350 +vat Per Month
- First 3 months free from start of agreement
- Ongoing head office support
- Access to bespoke iPad app & CRM
- Vibrant franchisee support network
Management fee annual increase
After your first year, the management fee increases once a year, every January (it was 3.74% in Jan 2025). Tied to Retail Price Index (RPI) As published by the Office for National Statistics (ONS), ensuring it is fair and predictable.
Other Business Costs
Marketing
Local advertising, leaflets, digital ads. Your marketing budget will grow as your business and revenue grow.
£200 - £1000/mth
Cleaner recruitment - advertising and vetting costs
£20 - 50 /cleaner
How we compare:
side-by-side analysis
Time For You sits in the mid-range for initial investment but offer the best long-term value through our fixed monthly fee with no percentage-based royalties.

Initial Investment
£4,995 +vat
- Estimated total start-up cost of £9,000, including marketing and contingency
- Very low-cost entry point
Royalty/Service Fees
0% Royalty
- First 2 months free
- Fixed monthly fee from third month
Marketing Fees
0% Levy
- Includes 6 months of Google Ads and 15,000 flyers at launch
- Keep 100% of revenue
Diamond Home Support
Additional Notes
- No other regular fees
- 5-year term with simple renewal
- Three-in-one service model

Initial Investment
£9,999 +vat
- Total start-up cost around £15k, including operations and working capital
- Covers training, territory, insurance, and launch marketing
Royalty/Service Fees
7.5% monthly revenue
- Minimum monthly fee of £175 in year 1, rising to £225 by year 3
- No separate monthly charges
Marketing Fees
1.5% Turnover
- National marketing levy supports brand advertising
- Two-month campaign included
Maid2Clean
Additional Notes
- No renewal fee
- Home-based model with no equipment required
- QFA member, supporting ethical franchising

Initial Investment
£19,750 +vat
- One-time franchise fee
- Includes training and starter marketing materials
Royalty/Service Fees
350 +vat/mnth
- Fixed monthly franchise fee
- 0% royalty on turnover
Marketing Fees
0% Levy
- Optional local marketing approx. £200 per month
Time For You
Additional Notes
- No renewal fee
- “Zero Risk” guarantee: £30k profit guarantee within 18 months or refund
- Low overhead at around £100 per month

Initial Investment
£18,999 +vat
- Includes training
- £6k initial marketing investment
- £4k - £5k working capital
- Total start-up cost around £23k
Royalty/Service Fees
7.5% Turnover
- Drops to 6% once monthly revenue reaches £40k
- No additional management fee
Marketing Fees
2% Turnover
- National marketing levy supports campaigns and PPC
- Initial campaign included
Poppies Additional Notes
- No other regular fees
- “Zero Risk” guarantee: buyback if revenue stays below £100k within 18 months

Initial Investment
£21,975 +vat
- £9,975 franchise fee
- £12k initial marketing investment
- £7k+ working capital required
Royalty/Service Fees
8% Gross Sales
- Drops to 6% as revenue grows
- No fixed monthly fee
Marketing Fees
2% Gross Sales
- For national advertising fund
- Initial £12k marketing investment included
Molly Maid Additional Notes
- Term of 5+ years
- Royalty includes ongoing support
- Vehicle and staffing costs typically apply
(2) Cleaning Franchises Compared
Benefits of a franchise
with Time For You
While Diamond Home Support has a lower entry cost, and Molly Maid/Poppies have higher brand recognition, our model balances affordability, proven systems, and profit retention as you grow.
5 reasons to choose a Time For You franchise
- 1. Fixed £350/mo fee vs 6-8% ongoing royalties
- 2. No national marketing levy (save 1.5-2% of turnover)
- 3. Income guarantee (£30k profit or refund)
- 4. 20+ years proven track record of award-winning franchise delivery
- 5. Keep more profit as you scale
Annual Fee Comparison
If your franchises annual turnover is £150,000, you save £7,000-8,000/year with Time For You’s fixed monthly fee compared to other other top name cleaning franchises % model!
- Time For You (fixed monthly fee): £4,200/year
- Molly Maid (8% gross sales): £12,000/year
- Poppies (7.5% of turnover): £11,250/year
Long-term value & ROI
While the initial investment requires careful consideration, a Time For You franchise is designed to deliver strong returns.
- With our proven model, franchisees typically achieve profitability within 12-18 months and see substantial returns by year three.
- The fixed management fee structure means more of your revenue stays in your pocket as you grow, accelerating your ROI compared to percentage-based models.
3-Year total investment breakdown
We’ve broken down your costs to demonstrate lifetime cost vs. initial investment so you can get a realistic understanding the total cost of ownership over time.
Year 1 Costs
Initial Franchise Investment (inc VAT)
£23,700
Management fee (9 months @ £420/month inc VAT)
£3,780
Marketing budget (avg £500/month × 12)
£6,000
Insurance & office costs
£500
Year 1 Total Costs
£30,380
Year 2 Costs
Management fee (12 months @ £420/month inc VAT)
£5,040
Marketing budget (avg £700/month × 12)
£8,400
Insurance & office costs
£500
Year 2 Total Costs
£13,940
Typical Year 2 Profit
Based on 100 clients @ £115/month average
£30,000+
Year 3 Costs
Management fee (12 months @ £420/month inc VAT)
£5,040
Marketing budget (avg £700/month × 12)
£8,400
Insurance & office costs
£500
Year 3 Total Costs
£13,940
Typical Year 3 Profit
Based on continued growth and client retention
£50,000+
Total Investment Over 3 Years
This represents your complete investment over three years, including all franchise fees, support, marketing, and operational costs.
Savings compared to percentage-based royalties from other franchise models:
If you generate £100,000 turnover in Year 2 and £150,000 in Year 3, an 8% royalty would cost you £8,000 + £12,000 = £20,000 vs. our fixed fee of £10,080.
- That's a saving of nearly £10,000 in just two years.
Investment and growth levels
Our model is built for growth. Over the past 5 years, established franchisees have generated turnovers ranging from £75,000 to £350,000
Starter Franchisee
Part-time, building gradually
£25,000
- Franchise fee: £19,750 + vat
- Lower marketing budget
- 40-60 clients by year end
Growth Franchisee
Full-time, aggresive growth
£35,000
- Franchise fee: £19,750 + vat
- Higher marketing investment
- 100+ clients by year end
High-Growth Franchisee
Multi-year, scaling operations
£45,000
- Franchise fee: £19,750 + vat
- Premium marketing campaigns
- 150+ clients by year end

These are illustrative examples based on real franchisee experiences. Your actual investment and results will depend on your territory, effort, market conditions, and business management. All franchisees receive the same training, support, and tools—your success is driven by how you apply them.
(3) Future & Long-Term Financials
We guarantee* you revenue of £30,000+ in your first 18 months or your money back!
If you follow Time For You’s tried and tested marketing plan we know your franchise will be a success. In fact we’re willing to put our money where our mouth is.
If you don't earn £30k revenue in your first 18 months:
- We simply buy back your franchise for the same price you paid (incl. VAT)!
- We will write you a cheque for £3,000 just for trying!
- Plus you keep any profits that you have made during the 18 months.
- Obviously there are terms and conditions to the guarantee.
Click here to read them in full.
Why we offer a guarantee*
You can only benefit from the franchisee opportunity after you have made the investment and this risk is what prevents many people from going forward. That's why you get a complete Risk Free Approach to owning one of our franchises.
Unique zero-risk guarantee*
In every business transaction there's a risk involved. 99% of the time it's the person who buys the service who takes on the risk, this means YOU! That's why we created our unique zero risk opportunity.
Just follow the plan
We know that if you follow the marketing plan, you will be a success. In truth, most of our franchisees do way better than £30k revenue in their first 18 months, but we're very happy to put our money where our mouth is and provide you with this unique zero-risk guarantee*.
(3) Future & Long-Term Financials
Selling your franchise
(exit strategy)
Your franchise is a valuable, saleable asset
- Its valuation will depend on turnover and profitability, and we recommend using a professional business broker.
- Over the past 5 years, franchise sales have ranged from £75,000 to £350,000.

Fixed franchise sale fees
As your franchise grows, it can become a valuable, saleable asset. When ownership is transferred, the following costs apply.
£500 +vat
- Paid to Time For You to credit and reference check incoming buyer
- Due dillegence checks
60% +vat
- Paid to Time For You to train the new owner - approx £11,850+VAT
10% +vat
- Of the final sale price paid directly to Time For You.
Example franchise sale return
If your franchise sold for £150,000 your estimated return could be:
Is this opportunity right for yoU?
We believe a Time For You franchise offers exceptional value — but we also know it's not for everyone. Here's our honest take on who benefits most and what you're really getting for your investment.
You're a good fit if
- You want a proven business model with 20+ years of success
- You're willing to put in consistent effort to build client relationships
- You value predictable costs over percentage-based fees
- You want flexibility to work from home without heavy equipment costs
This might not be for you if
- You're looking for a completely passive income opportunity
- You need immediate income and can't invest 12-18 months to profitability
- You prefer doing the work yourself rather than managing others
- You're not comfortable with client-facing relationship building

If you're willing to follow our proven system, invest in marketing, and build strong client relationships, a Time For You franchise can deliver £30,000-£65,000+ in annual profit within 2-3 years. That's a strong ROI on a £20,000 initial investment. But if you just need basic features or want to test the waters, there may be simpler, lower-cost paths to explore first—and we respect that honesty builds trust.
Your pricing & investment
questions answered
Clear answers to the questions we hear most often about costs and value
Your franchise is a saleable asset. Valuations depend on turnover and profitability, with recent sales ranging from £75,000 to £350,000. When you sell, there's a £500 vetting fee for the new buyer, a training fee of 60% of the then-current franchise fee, and a 10% sales commission (all ex VAT). We help facilitate the sale process and ensure a smooth transition.
ROI timing depends on your effort and implementation of our proven model. Typically, franchisees reach profitability within 12-18 months and fully recover their initial investment by year 2-3. However, we're so confident in our system that we offer a guarantee: if you don't earn £30,000 in profit within 18 months and have followed the model, we will refund your investment.
Yes, comprehensive support is included in your management fee. You'll have access to ongoing operational guidance, marketing support, technical assistance with our software systems, and a dedicated support manager. You're also part of a vibrant franchisee network where you can share experiences and best practices. Unlike some low-cost franchises that leave you on your own, we're committed to your success throughout your franchise journey.
Absolutely. Our model is designed for scalable growth. The initial franchise fee is fixed, but you can start with a modest marketing budget and increase it as you gain clients and revenue. Our 'Success Track' program aims to help you acquire 100 clients in your first year, but you can pace your growth based on your comfort level and available capital. Many franchisees start part-time and transition to full-time as their business grows.
No. Time For You is a management franchise, which means you don't perform the cleaning yourself. You don't need to invest in branded vehicles, cleaning equipment, or supplies. You can run the business from home with just a computer, phone, and printer. This dramatically reduces your startup costs and ongoing overheads.
Our fixed management fee model is a significant differentiator. While competitors like Molly Maid (8%), Merry Maids (7%), and Jan-Pro (13%) charge percentage-based royalties that increase as you earn more, our £350 + VAT monthly fee stays the same. This can save you tens of thousands of pounds over the franchise term.
Additionally, our management-only model means no expensive vehicles, equipment, or commercial premises—keeping your initial investment and ongoing overheads significantly lower than operational franchises.
Your management fee stays fixed at £350 + VAT per month regardless of how many clients you have. This is a huge advantage over percentage-based royalty models. As you grow, your only increasing costs are variable expenses like marketing (which you control) and cleaner recruitment. The more clients you add, the more profit you keep.
No hidden costs. We charge a simple, fixed monthly management fee of £350 + VAT (with the first 3 months free). Unlike competitors, we do not charge percentage-based royalties or marketing levies. You'll also have variable costs for local marketing (£200-1,000/month depending on growth stage) and cleaner recruitment (£20-50 per cleaner sourced).
Your investment includes everything you need to launch and grow your franchise:
- Exclusive territory rights with protected geographic area
- Comprehensive 2-day training covering all aspects of the business
- 'Success Track' business development program (goal: 100 clients in Year 1)
- Access to bespoke iPad app and CRM system
- Initial marketing materials and launch support
- Ongoing head office support and franchisee network access
- First 3 months of management fees waived
The total initial investment is £16,750 + VAT (£20,100 inc. VAT). This includes your franchise fee, comprehensive training, business development support, and initial marketing materials. You'll also need £2,000-£5,000 in working capital to cover marketing and personal expenses during your first few months.
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Questions? Call us on 01604 347 747 or email hello@uk.timeforyou.cleaning












